Oculoplastic and reconstructive surgeon Dr. Kami Parsa issued a “fraud alert” and PSA today, warning that Cëlyn Cosmetics is running paid ads that feature his handiwork and patients.
The surgeon says that on TikTok, Instagram, and Facebook, Cëlyn is using pictures of his patients throughout multiple advertisements to falsely suggest their looks are the result of Cëlyn’s under-eye skin firming cream. They aren’t, he says. They’re the results of treatments at his practice in Beverly Hills, Calif.
“I have a PSA…that is really important. Social media is filled with nonsense, with scams, and you have to be careful out there. For example, this company, Cëlyn Cosmetics, has this eye-firming cream that they sell you that does not work. On multiple advertisements, they’re using my surgical before-afters to sell you something that doesn’t work. And they’re not only doing it in TikTok, Instagram, Facebook, but they’re doing it at Amazon, they’re selling it at walmart.com. So please take a moment report this company and be careful out there.”Kami Parsa, Oculoplastic & Reconstructive surgeon, Beverly Hills, CA. Sat, Jan. 13, 2024
Parsa isn’t the first to warn against Cëlyn, nor the first provider whose results or likeness the cosmetic company has stolen.
Cëlyn Cosmetics’ website was nonfunctional on Saturday, and the company did not return an emailed request for comment. The company, believed to be a nonentity, lists addresses in three countries on various review platforms and its own website. (Our complete coverage of this appears here.)
Videos on TikTok claim Cëlyn cosmetics’ under-eye skin-firming cream offers a ‘literal eye lift in a bottle,’ and other benefits. The videos repurpose original content stolen from doctors, dermatologists, and estheticians, to which false claims and implied endorsements are added or overlaid.
In one such advertisement, seen above, Cëlyn says users can “experience a literal eye lift in a tube.”
In another, that “the plastic surgeons are freaking out about it.”
“This right here is literally eight hours of sleep in a bottle,” another ad claims.
Like several others, that ad uses footage lifted from a doctor discussing an entirely different cosmetic product, adding claims he never made.