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Plastic Surgery Marketing

Plastic surgeons who spend inordinate amounts of time on social media may be adversely affecting peers’ perceptions of their practice or results, a new national survey suggests. Most of social media’s two dozen most popular plastic surgeons (93%), have patient…

Roughly 66% of TikTok’s billion-plus active monthly users are younger than 24, and 27 percent are between the ages of 13-17. The popularity of plastic surgery on it and other social media platforms is problematic for some patients, profitable for…

Joe Jonas is Merz Aesthetics’ latest—and youngest—Xeomin brand partner. The botulinum toxin injectable temporarily treats between-eyebrow frown lines. Jonas aired his first ad for the toxin, a 60-second video spot, on social media Tuesday, one day after his 33rd birthday.…

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